TacTip #4: Establish Strategic Alliances

When you combine marketing efforts with businesses that compliment yours (strategic alliances)
you increase your visibility while decreasing marketing costs.

The Marketing Resource Group

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In today’s competitive marketplace, a business must continually seek ways to attract and retain clients while delivering its message in a targeted, cost-effective manner. Public relations delivers that message to just the right audience.

  • National, regional and local media campaigns
  • Press kits
  • New product launches
  • Trade show promotions
  • Special events
  • Community relations
 
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